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Deer seem to like it.
started using it this year on the recommendation of a friend. He's been using it for 5 years and the racks on his bucks are very impressive. I put trail cameras out overlooking my two sites on a 65 acre property, and the deer are flocking to it. after they've eaten it all, they started pawing up the ground where it was spread.
I had as many as 7 deer feeding on it while several others waited to gain access. I can't say it has helped the rack sizes in the first year, but in 3 -5 years we'll see if it makes a difference. Poured some on a rotting log per advice from a friend, and they have eaten away at the log.
If anything, it congregates the deer in one spot in front of the camera so I can see what size deer are on the property.